The New Year is going to mark a fresh beginning, with growing optimism for vaccine and people getting more comfortable with the new normal. Considering the impact that COVID-19 has had on industries, businesses across all domains are looking ahead to

The use of a brand name helps companies build brand loyalty and attract more consumers organically. That is precisely why companies should do their best to protect their brand name and other unique features. Trademark registration is the easiest way to

If you are a budding entrepreneur aiming to evolve your Startup business into a brand, this article is for you! Having a unique idea, a great team, and funds are not enough to grow a Startup. Startup marketing is an entirely different ball game.

Tea is regarded as one of the most in-use beverages because of it’s higher rates of consumption and demand. Tea is a nostalgic drink and is never out of trend, whether it is related to hospitality or the every-evening tea party.

We always talk about an influential business plan, but nobody defines what elements are being used as a scale for judgment. As per my experience, I've seen both good and influential business plans in my career as a business plan writer.